16 June 2020


It’s often a question of “the right” moment...

Pierre and Hawkers met on a MotoGP several months ago and the feeling passed very quickly. Seduced by the products of the Spanish brand created in 2013 and whose Motor Sports are the DNA, Pierre is honored that Hawkers had thought of him as it muse.

A few months later, this new collaboration was born by a successful advertising film.

Pierre will therefore start the 2020 season in Austria accompanied by Hawkers who saw in him the perfect brand ambassador who shares the same values, namely the desire to break codes and to give himself no limits!

Pierre thus enters the very closed circle of muses in the "Eyewear" industry.

Ximena Guzman (Hawkers, Brand Director) said: "We are delighted to be able to collaborate with Pierre Gasly, a driver with a promising future. While sharing the values ​​of the brand, he will allow us to consolidate our development as an international brand.

Pierre Gasly said: "The positioning of the brand, its products, immediately appealed to me and correspond to me. I am delighted to be able to represent Hawkers and help the brand to develop its image internationally".

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